It's been ages - years, in fact, - since we last wrote about The Herald for the simple reason that we forgot such a paper ever existed. That state of forgetfulness came to an abrupt end last week when we espied a copy of The Herald newspaper that a fellow traveller had left behind on the Inverness to Aberdeen train. We couldn't resist the temptation to have a peek.
Lord, it's pathetic, unreadable actually. It is a newspaper produced by luvvie journalists for luvvie journalists and, especially, the infamous luvvies of the G12 postcode. Up your own back-side sort of stuff. Nothing whatever for old, horny-handed sons of toil like us.
Lord, it's pathetic, unreadable actually. It is a newspaper produced by luvvie journalists for luvvie journalists and, especially, the infamous luvvies of the G12 postcode. Up your own back-side sort of stuff. Nothing whatever for old, horny-handed sons of toil like us.
We have no idea whether or not Magnus is still at the helm but possibly not as, for once in recent years, basic spelling mistakes were much fewer than of old. The basic style of the paper remains the same, however.
Sales are spiralling downwards to under the 20,000 mark. Yet, incredibly, they wonder why. The last accounting figures showed a pre-tax loss of £7,000,000 for the Herald and Times group and such a situation cannot last. The Evening Times newspaper has a plummeting circulation of 12,000 and The National a miserly circulation of 7,000.
Is it not time to put this skeleton to sleep once and for all?
Is it not time to put this skeleton to sleep once and for all?
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